LETAP BEAUTY PRIVACY POLICY
Last updated: 13 June 2026
1. Introduction and Scope
Letap Beauty (hereinafter "Letap Beauty," the "Company," "we," "us," or "our") respects the privacy of every individual who visits its website at https://letapbeauty.com (the "Site") or purchases its cosmetic products. The present Privacy Policy describes the categories of personal information we collect, the manner in which such information is used, disclosed, and safeguarded, and the rights available to you with respect to that information.
Because the Company conducts its operations from the State of New Jersey, United States, the practices set out below are framed principally around the requirements of the New Jersey Data Protection Act, N.J. Stat. § 56:8-166.4 et seq., which took effect on January 15, 2025, together with other applicable federal and state privacy laws of the United States. A dedicated section addressing visitors located in the European Economic Area and the United Kingdom appears at Section 14.
By accessing the Site or providing your personal information, you acknowledge that you have read and understood the practices described herein. Where you do not agree with these practices, please refrain from using the Site or submitting information to us.
2. Identity of the Controller
For the purposes of applicable data-protection legislation, Letap Beauty acts as the controller of personal information collected through the Site, meaning the party that determines the purposes and means of processing. Contact particulars for privacy-related inquiries appear in Section 17.
3. Categories of Information We Collect
In the course of operating an e-commerce business, we gather several categories of personal information, the precise scope of which depends upon how you interact with the Site:
Identifying Information: Your name, billing and shipping addresses, electronic-mail address, and telephone number, supplied when you create an account, place an order, or contact customer service.
Transactional Information: Records of the Products you have purchased, order history, and related correspondence, retained to fulfill orders and administer returns.
Payment Information: Details necessary to process payment, which are collected and handled by third-party payment processors; the Company does not store full card numbers on its own systems.
Technical and Usage Information: Internet-protocol address, browser type, device identifiers, operating system, referring pages, and information regarding your navigation of the Site, gathered automatically through cookies and comparable technologies.
Communications and Marketing Preferences: Information you provide when subscribing to newsletters, entering promotions, or otherwise communicating with us, including your consent choices.
We do not intentionally collect sensitive categories of data such as health information, precise geolocation, or financial-account details beyond what payment processing requires, and where any such information is necessary, it will be handled in accordance with the heightened-consent obligations imposed by the New Jersey Data Protection Act.
4. Methods of Collection
Information reaches us through three principal channels. We obtain data directly from you when you register, transact, subscribe, or correspond with our team. We collect certain data automatically by means of cookies, pixels, and server logs as you browse the Site. Additionally, we may receive limited information from third-party service providers, including payment processors and analytics vendors, who supply data necessary to deliver the services you have requested or to measure the performance of the Site.
5. Purposes of Processing
Personal information is processed for defined and legitimate purposes, namely:
Order Fulfillment: To process, confirm, package, and ship your Orders, to manage returns under our fifteen-day return policy, and to communicate regarding the status of a transaction.
Account Administration: To create and maintain your account, authenticate access, and provide customer support.
Marketing and Promotions: To send newsletters, promotional offers, and information regarding giveaways or influencer activities, where you have consented to receive such communications.
Site Improvement and Analytics: To understand how visitors use the Site, to diagnose technical issues, and to refine our Products, layout, and service quality.
Legal and Security Purposes: To detect and prevent fraud, to enforce our Terms and Conditions, and to comply with legal obligations, including tax, accounting, and consumer-protection requirements.
6. Legal Bases for Processing
Where the law requires identification of a lawful ground for processing, we rely upon the following bases as appropriate to the activity in question: performance of the contract of sale concluded with you; your freely given consent, particularly for marketing communications and non-essential cookies; compliance with legal obligations to which the Company is subject; and our legitimate interests in operating, securing, and improving the business, balanced against your rights and freedoms.
7. Cookies and Similar Technologies
The Site employs cookies and related tracking technologies to enable core functionality, remember your preferences, analyze traffic, and, where you consent, deliver targeted advertising. A cookie is a small text file placed on your device that allows the Site to recognize your browser. Detailed information regarding the specific cookies in use, their duration, and the means of managing them is provided in our separate Cookie Policy, which is incorporated into this document by reference. You may adjust cookie preferences through the consent-management banner presented upon your first visit, or through your browser settings.
In keeping with the New Jersey Data Protection Act, the Company honors recognized universal opt-out mechanisms, including the Global Privacy Control browser signal, treating such a signal as a valid request to opt out of the sale of personal data and of targeted advertising.
8. Third-Party Plugins, Analytics, and Service Providers
To operate efficiently, the Site may integrate services supplied by reputable third parties. Depending upon the configuration of the Site, such integrations may include the following categories:
Web Analytics: Tools such as Google Analytics, which measure traffic patterns and visitor behavior to assist in improving the Site.
Advertising and Retargeting: Pixels or tags such as the Meta (Facebook) Pixel, used, where consent is given, to deliver and measure advertising across platforms.
Email and Marketing Platforms: Services such as Mailchimp or comparable providers, used to administer newsletters and promotional campaigns.
Payment Processing: Established payment gateways that securely handle card and transaction data on our behalf.
Each such provider processes personal information solely in accordance with our instructions and the terms of a written agreement, and remains responsible for the data entrusted to it under its own privacy practices. We encourage you to review the privacy notices of any third-party service with which you interact. Where the Site does not in fact employ a given service, the corresponding processing does not occur.
9. Disclosure and Sharing of Information
The Company does not sell personal information in the conventional sense of exchanging it for monetary consideration. Personal information may, however, be disclosed in the following limited circumstances:
To Service Providers: Vendors who perform functions on our behalf, including shipping carriers, payment processors, analytics suppliers, and email-marketing platforms, each bound to confidentiality and permitted use only as instructed.
For Legal Compliance: Where disclosure is required to comply with applicable law, a court order, or a lawful governmental request, or to protect the rights, property, or safety of the Company, its customers, or others.
In Corporate Transactions: In connection with a merger, acquisition, reorganization, or sale of assets, in which event personal information may be transferred as part of the transaction, subject to the protections described herein.
Should any sharing of information for purposes of targeted advertising or profiling occur, New Jersey residents retain the right to opt out as described in Section 11.
10. Data Retention
Personal information is retained only for the period necessary to accomplish the purposes for which it was collected, including the satisfaction of legal, accounting, tax, and reporting obligations. Order and transaction records are ordinarily preserved for the duration required by applicable commercial and fiscal law, whereas marketing data is retained until you withdraw consent or request deletion. Upon expiry of the relevant retention period, information is securely deleted or anonymized.
11. Your Privacy Rights
The rights available to you depend upon your jurisdiction of residence. The Company extends the following rights to the categories of consumer indicated below and will not discriminate against any individual for exercising them.
Rights of New Jersey Residents: Under the New Jersey Data Protection Act, you possess the right to confirm whether we process your personal data and to access that data; to correct inaccuracies; to delete personal data concerning you; to obtain a portable copy of data you have provided; and to opt out of the processing of personal data for purposes of targeted advertising, the sale of personal data, or profiling that produces legal or similarly significant effects. Affirmative consent is obtained before any processing of sensitive data.
Rights of California Residents: Pursuant to the California Consumer Privacy Act, as amended by the California Privacy Rights Act, Cal. Civ. Code § 1798.100 et seq., California consumers may request disclosure of the categories and specific pieces of personal information collected, request deletion or correction, and opt out of the sale or sharing of personal information, exercising these rights free from discriminatory treatment.
Exercising Your Rights: Requests may be submitted using the contact details in Section 17. We will verify your identity before responding and will reply within the timeframes prescribed by the applicable statute, which under the New Jersey Data Protection Act includes a defined window for processing opt-out requests. Where we decline a request, you may appeal our decision through the same contact channel, and you retain the ability to lodge a complaint with the New Jersey Division of Consumer Affairs, which administers enforcement under the Attorney General.
12. Children's Privacy
The Site is intended for an adult audience and is not directed at children under the age of thirteen. Consistent with the Children's Online Privacy Protection Act, 15 U.S.C. § 6501 et seq., we do not knowingly collect personal information from children under thirteen, and where we become aware that such information has been collected inadvertently, it will be deleted promptly. Furthermore, in accordance with the heightened protections recognized under the New Jersey Data Protection Act for minors, we obtain consent before processing the personal data of consumers known to be between the ages of thirteen and sixteen for targeted advertising, sale, or profiling. A parent or guardian who believes that a child has provided information to us is invited to contact us so that appropriate action may be taken.
13. Marketing Communications
Where you have elected to receive promotional messages, we send them in compliance with the CAN-SPAM Act, 15 U.S.C. § 7701 et seq. Every commercial electronic-mail message includes a functioning mechanism to unsubscribe, and we honor such requests within the period required by law. Withdrawal of marketing consent does not affect transactional communications necessary to administer your Orders, such as shipping confirmations and return notifications.
14. Visitors in the European Economic Area and United Kingdom
At present, the Company directs its Products principally to customers within the United States and does not actively offer goods to the European Economic Area or the United Kingdom. Should you nonetheless access the Site from those regions, and in anticipation of any future expansion into those markets, we observe principles aligned with the General Data Protection Regulation (Regulation (EU) 2016/679) and the United Kingdom GDPR.
Under that framework, where it applies, you hold rights of access, rectification, erasure, restriction of processing, data portability, and objection, together with the right to withdraw consent at any time and to lodge a complaint with a competent supervisory authority. Any transfer of personal data outside the European Economic Area would be effected only where an adequate level of protection is ensured through recognized transfer mechanisms, such as the European Commission's Standard Contractual Clauses. Where and when the Company commences active sale of Products to these regions, this Privacy Policy will be supplemented with the further disclosures that the applicable regulation demands.
15. Data Security
The Company implements reasonable technical and organizational measures designed to protect personal information against unauthorized access, alteration, disclosure, or destruction. Such measures include encryption of data in transit, restricted access controls, and the engagement of payment processors that maintain industry-standard security certifications. No method of transmission over the internet or electronic storage is, however, entirely secure, and accordingly we cannot guarantee absolute security. You bear responsibility for maintaining the confidentiality of your account credentials and for notifying us promptly of any suspected unauthorized use.
16. Third-Party Links
The Site may contain links to external websites and resources operated by parties unaffiliated with the Company. We exercise no control over the content or privacy practices of such sites and assume no responsibility for them. We recommend that you review the privacy notice of every website you visit before submitting personal information.
17. Contact Information and Requests
Inquiries regarding this Privacy Policy, requests to exercise privacy rights, and appeals of any decision may be addressed to:
Letap Beauty
Website: https://letapbeauty.com
Email: privacy@letapbeauty.com
18. Changes to This Privacy Policy
The Company may amend this Privacy Policy periodically to reflect changes in its data practices, the Products offered, or the governing legal requirements. The revised version becomes effective upon publication on the Site, and the "Last updated" date appearing at the head of this document will be modified accordingly. We encourage you to review this page from time to time so that you remain informed of how your personal information is handled. Continued use of the Site following the publication of an amended policy constitutes acknowledgment of the changes.